TANGLE TEEZER

Positioned TANGLE TEEZER’s original brush to become a cult-favorite product, winning FOUR Allure BEST OF BEAUTY Awards and securing a spot in Allure’s “BEST OF BEAUTY Hall of Fame” as well as multiple other prestigious beauty awards including Cosmopolitan, InStyle, Women’s Health and Harper’s Bazaar which named it “One of the most iconic beauty products of all time.”

Doubled sales at Ulta

Identified, cultivated and managed relationships with professional hairstylists to establish professional ambassadors and celebrity fans.

Secured multiple viral social media moments including JLo's Superbowl halftime show with celebrity stylist Chris Appleton and Mandy Moore’s SAG Award ponytail with Ashley Streicher

TANGLE TEEZER was acquired by Mayfair Equity Partners in 2021

Refresh the brand’s ineffective US media strategy to increase consumer awareness.

Establish TANGLE TEEZER as a cult-favorite brand and position the brush to be the clear favorite over competitors

Increase sales and support for retailers including Sephora and Ulta

Work with influencers, celebrities and professional hairstylists to establish credibility

Hosted engaging, visual events with hands-on activities and photographable moments to tell the TANGLE TEEZER story from a 360-perspective

Established meaningful, long-term relationships with media and influencers

Secured coverage for hero products and new launches through close contacts and unique and timely pitches

Managed influencer outreach and grew US Instagram account

Cultivated relationships with professional hairstylists to secure brand ambassadors, celebrity fans and viral media moments