What We Do

Foster relationships with a digital, social, print, podcast, and broadcast media to secure earned media placements for the brand, its founder, story, and products.

Ideate and produce unique, interactive events that capture the brand story, mission, and messaging. Provide education, relationship-building activities, and drive earned and social media coverage. Facilitate on-site presence and participation in consumer, trade, and retail events to increase brand awareness drive sampling and buzz.

Create unique and thoughtful product mailings that share new launches and hero products with media and influencers and generate UGC, earned, and social media coverage. Partner with like-minded brands to produce original concepts that increase visibility.

Recruit affiliates, track sales and expand the brand’s network by working with influencers and publishers to secure placement for products in commerce and shopping stories. Increase earned media coverage through an ongoing affiliate relationship.

Identify and cultivate relationships with digital influencers on TikTok, Instagram, and YouTube to generate placements through earned and paid opportunities. Identify KPIs, manage budget and contract negotiations, seed product, draft creative briefs and approve and manage content. Monitor, measure, and report on social media performance.

Utilize celebrity relationships to increase brand awareness through meaningful placements. Identify like-minded VIP influencers seed products, and maintain relationships to generate earned and social media coverage.

Develop and execute results-driven social media strategies to increase following and engagement and drive awareness and sales. Analyze social media audiences, create, and distribute content, monitor online conversations, collaborate with influencers, provide community management, and monitor, measure, and report social media performance and ROI.

Cultivate and manage relationships with professional and celebrity makeup artists, hairstylists, estheticians, stylists, and influencers to establish celebrity fans and brand ambassadors who increase credibility with media and consumers.

Nominate brands and products for all qualifying consumer, trade, design, and packaging awards.

Share brand news, distribution updates and key milestones with trade and business media.

Establish brand authority by highlighting founder stories that increase awareness and credibility.

Create entertaining and educational material for social media, newsletters, emails, digital marketing, advertorial, editorial, and company communications.

Assist in crafting brand story and messaging, packaging design, website, and social media management. Cultivate pre-launch relationships with media and influencers, teasing the launch and building excitement and buzz.

Collaborate with like-minded brands to support campaigns, events, and product launches while increasing visibility and social media engagement.

Monitor, assess, and report on performance by measuring against KPIs.