Our Story

Pape PR was founded by a former news anchor who loves to tell stories and loves brands that have good stories to tell. As a reporter for NBC News, Kathy Pape relied on publicists to help her do her job but she never dreamed of actually becoming one. Then, one day, she was interviewing an organic perfumer for a story about celebrity fragrances when the two women instantly hit it off. The perfumer mentioned she was looking for a communications strategist and Pape saw an opportunity to leave the grueling news business behind. Over the next 5-years, Pape used her close connections in media to grow Ajne into an award-winning, celebrity favorite brand.

Pape has since led some of the most successful communications strategies in the beauty business, including Donni Davy of HBO’s Euphoria and the launch of her makeup brand HALF MAGIC, Oui the People, Allies of Skin, Banila Co, and Mediheal. She has three acquisitions under her (Gucci) belt, including GLAMGLOW, TANGLE TEEZER, and Makeup Eraser. 

Kathy’s “Ride or Die” beauty products include: HALF MAGIC’s Magic Brownie, GLAMGLOW’s SUPERMUD mask, Oui the People’s Rose Gold Razor, Allies of Skin’s 35% Vitamin C Perfecting Serum, Banila Co’s Clean It Zero, and her TANGLE TEEZER brush.