GLAMGLOW

Within three years of launching its first product GLAMGLOW became the world’s fastest-growing skincare brand, sold in more than 80-countries worldwide

Pape PR and GLAMGLOW started the charcoal trend with the launch of SUPERMUD which gained instant cult-status with editors and influencers who now rank it among the "Most iconic beauty products of all time" - Refinery 29

SUPERMUD broke Sephora sales records leading to a landmark deal with LVMH and remains one of Sephora’s top-selling masks.

GLAMGLOW was acquired by Estée Lauder in 2015

Pape PR established founders Glenn and Shannon Dellimore as thought leaders in beauty by maintaining important industry relationships with CEW and Sephora along

with creative pitches and features, securing the Dellimore's the cover of WWD’s Beauty Inc for “Putting the Beauty Industry on Alert” and WWD named them “Among the top 25 Innovators in Beauty.”

GLAMGLOW made the prestigious Conde Nast/Goldman Sachs Love List which examines Millennial and Gen Z consumer preferences.

GLAMGLOW earned the top position in skincare on social media 4-quarters in a row.

Increase brand awareness and demand for GLAMGLOW so the brand can expand its product line from one mud mask created on the founder’s coffee table to a full line of fast acting, skincare products that provide instant results.

Ignite the masking trend across digital, print, broadcast and social media.

Fine tune a cohesive, compelling brand story to establish GLAMGLOW as a cult favorite brand.

Go from indie to acquisition.

Established compelling brand pillars highlighting GLAMGLOW’s Hollywood story across all aspects of the brand including experiential events, décor, presentation, celebrity, and media outreach.

Ignited the masking trend by creating visual, forward-thinking events, pitches and product.

Curated creative mailings targeting influencers, MUA, celebrities, print, digital, and broadcast media.

Highlight ingredient stories focusing on GLAMGLOW’s innovative TEXOXI technology and mud’s ability to deliver active ingredients quickly for instant camera-ready results.

Strategically position GLAMGLOW to win 100+ beauty awards including the Elle International Beauty Award and the Allure Reader’s Choice Award FIVE-years in a row.

Established cult status for SUPERMUD through experiential editor and influencer outreach and events, artistry and celebrity relations, ingredient stories, and unique, thought-provoking pitches.

Amplify GLAMGLOW’s brand story by pitching co-founders Glenn and Shannon Dellimore as the ultimate Hollywood couple who “Spun Mud into Gold” – LA Magazine, targeting trade, business, and entrepreneur media, booking speaking engagements and podcasts to tell the story of how the cash strapped couple with no background in skincare created a beauty empire by accident.

Support retail relationships through in-store and trade events including CEW and Sephoria.